Social Media Manager At PEGL

Job Description/Requirements

Social Media Manager Responsibilities:

  • Formulating high-quality written and visual content for each social media campaign.
  • Focusing on set KPIs and optimizing towards them within each campaign
  • Working with internal Design Teams to ensure creative briefs are clear and assets are delivered on time, with clear testing strategies
  • Update social media content across all channels and engage with customers and followers
  • Use social media marketing tools such as Buffer and Hootsuite
  • Monitor and analyze social media trends
  • Analyze customer expectations according to past social media activity
  • Interacting with external partners to stay on top of campaigns delivery and performance
  • Develop Social media strategies to meet KPIs and KRAs for campaigns
  • Post-campaign performance analysis and evaluation, looking for opportunities to improve processes and insights
  • Establish relationships with social media influencers and develop a strong network and brand awareness
  • Communicate effectively to all stakeholders including senior management and content writers
  • Running company social media advertising campaigns.
  • Building a social media presence by maintaining a solid online presence.
  • Respond to all customer service queries received via social media platforms.
  • Coaching Social Media Executive/s on content creation best practices.
  • Collaborate with Marketing, CRM and Product Development teams

Social Media Manager Requirements & Skills

  • Experience as a social media manager or a similar role
  • Have a good eye for engaging and response generating creative.
  • Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Telegram, TikTok, YouTube, etc.
  • Excellent verbal and written communication skills
  • Craft engaging content
  • Strong social media marketing techniques to increase brand awareness and impressions
  • Understanding of SEO and web traffic metrics
  • Good understanding of social media KPIs
  • Ability to work remotely, independently and as part of a team
  • Ability to work on multiple projects simultaneously
  • Team player and great managerial/leadership skills
  • Critical thinker, Goal/Result driven and problem-solving skills
  • Great interpersonal, Organizational, Time Management and presentation skills

Location: Accra

Employment Type: Full Time

Salary Range: Attractive

April 2024