Job Description/Requirements
Social Media Manager Responsibilities:
- Formulating high-quality written and visual content for each social media campaign.
- Focusing on set KPIs and optimizing towards them within each campaign
- Working with internal Design Teams to ensure creative briefs are clear and assets are delivered on time, with clear testing strategies
- Update social media content across all channels and engage with customers and followers
- Use social media marketing tools such as Buffer and Hootsuite
- Monitor and analyze social media trends
- Analyze customer expectations according to past social media activity
- Interacting with external partners to stay on top of campaigns delivery and performance
- Develop Social media strategies to meet KPIs and KRAs for campaigns
- Post-campaign performance analysis and evaluation, looking for opportunities to improve processes and insights
- Establish relationships with social media influencers and develop a strong network and brand awareness
- Communicate effectively to all stakeholders including senior management and content writers
- Running company social media advertising campaigns.
- Building a social media presence by maintaining a solid online presence.
- Respond to all customer service queries received via social media platforms.
- Coaching Social Media Executive/s on content creation best practices.
- Collaborate with Marketing, CRM and Product Development teams
Social Media Manager Requirements & Skills
- Experience as a social media manager or a similar role
- Have a good eye for engaging and response generating creative.
- Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Telegram, TikTok, YouTube, etc.
- Excellent verbal and written communication skills
- Craft engaging content
- Strong social media marketing techniques to increase brand awareness and impressions
- Understanding of SEO and web traffic metrics
- Good understanding of social media KPIs
- Ability to work remotely, independently and as part of a team
- Ability to work on multiple projects simultaneously
- Team player and great managerial/leadership skills
- Critical thinker, Goal/Result driven and problem-solving skills
- Great interpersonal, Organizational, Time Management and presentation skills
Location: Accra
Employment Type: Full Time
Salary Range: Attractive