Growth Campaign Manager – Retention At M-Kopa

Job Summary

We are looking for a highly motivated and data-driven individual to join our team as a Retention Growth Campaign Manager at M-KOPA.

As the Retention Growth Campaign Manager, you will play a crucial role in developing and executing growth campaigns that focus on maximizing customer retention and optimizing customer journeys. You will work closely with cross-functional teams to drive impactful campaigns that enhance our customer experience and loyalty.

Responsibilities:

Develop and Execute Growth Campaigns:

• Create and manage weekly growth campaigns with a primary focus on improving customer retention.
• Identify key customer segments and tailor the campaigns to suit them
• Utilize various marketing channels, including SMS, in-app notifications, and social media to execute campaigns.

Conduct A/B Testing:

• Plan and conduct A/B tests to optimize campaign performance and identify areas for improvement.
• Analyze and interpret test results to make data-driven decisions and iterate on campaign strategies.
• Track and Analyze Campaign Results:
• Define the core campaign metrics needed to achieve retention growth objectives and KPIs
• Monitor and measure the effectiveness of growth campaigns against those metrics
• Prepare and present campaign performance reports to stakeholders, providing actionable insights.

Optimize Customer Journeys:

• Utilize customer data and insights to identify pain points and opportunities in the customer journey to improve customer retention
• Propose and implement improvements to existing customer journeys to improve retention rates.
• Collaborate with Cross-functional Teams:
• Work closely with the marketing, product, commercial, customer care, and data analytics teams to align campaign strategies with broader business objectives.
• Leverage customer feedback and data to improve overall customer retention

• You are passionate about our mission of making everyday essentials accessible to everyone.
• You have a bachelor’s degree or equivalent, 3-7 years of related experience or training, or an equivalent combination of education and experience.
• You have proven experience in developing and executing growth campaigns.
• Experience in B2C companies is a plus!
• You are proficient in A/B testing methodologies and campaign optimization techniques.
• You have familiarity with marketing automation platforms and customer segmentation strategies.
• You are extremely results-focused and are a self-starter, with excellent decision-making and problem-solving skills.
• You love fast-moving environments with a sense of urgency to get the job done.
• A proactive and creative mindset to explore new approaches to enhance customer retention.