Digital Marketing Executive At HR Solutions

Responsibilities:

• Plan all the SEO, web, social media, email and display marketing campaigns for the marketing team
• Allocate specific budget to each marketing role and divide the marketing campaigns over a period of time and among the marketing team
• Collection and interpretation of data from various marketing campaigns and analysis of that data
• Identification of trends and communication of these trend insights to the respective groups
• Planning , executing and measuring the conversation rates from digital marketing campaigns
• Identifying crucial customer conversation points and drop off points that maximizes user funnels
• Being up to date with emerging technologies and use them to maximize output
• Periodic measurements of digital marketing campaigns performance and evaluation of the performance against goals and other key performance indicators
• Brainstorming new digital marketing platforms and ways to capture customer attention
• Creating, proofreading and editing for various digital marketing content to ensure consistency in branding
• Remarketing ads and budget management on various platforms
• Design software such as photoshop and illustrator
• Shooting and editing video content using premier pro-own equipment desirable
• Knowledge on lead funnel and click funnels
• Creating and writing content for the various company brands in the form of blogs/ advertisements/ socials/ websites/video etc
• Creation, monitoring and management of Facebook & Google Ads for the various brands
• Plan, develop and implement PR strategies
• Plan, measure and report appropriate monthly KPI’s for the senior management team
• High understanding of google analytics, content SEO, Copywriting and Online Advertising
• Exceptional copywriter and content creator across all formats i.e. video/ posts/graphics/ web//info graphs etc.
• Create and manage email marketing campaigns for The CPL Group brands
• Communicate directly with clients to foster and encourage trusting relationships
• Assist in any other duties assigned by the Digital Marketing Executive

Requirements:

• A Bachelor’s Degree in Marketing, Business, Communications or any other related fields
• Prior job experience in digital marketing or in related fields
• Good understanding of Search Engine Optimization, marketing database, email and social media marketing
• Prior experience in operating websites and marketing analytics tools
• HTML, Javascript, AdobeAcrobat and advertisement serving tool usage experience would be necessary
• Minimum of 3years experience in a similar role

Skills Required:

• Must have excellent IT skills
• Proficiency with Microsoft Office Suite, particularly excel and power point
• Must be goal focused and customer oriented
• Prospect must have multi-project management skills, adhere to timelines and deliver under pressure to achieve targets
• Developed written and verbal communication skills
• Good analyze digital campaigns and measure their effectiveness
• Ability to analyze digital campaigns and measure their effectiveness
• Ability to search for opportunities in marketing data’s and identifying emerging trends
• Experience in conducting marketing researches with data analytics software’s
• Creative skills to come up with new ideas that captures customer focus
• Analyze market data and making presentations with charts
• Must possess great interpersonal skills to foster coordination between diverse parties and relationship building skills to promote good relationship with clients
• Familiarity with new and existing social media platforms and familiarity with SEO marketing techniques
• Ability to coordinate and execute tasks with marketing executives
• Familiar with control management systems and customer relationship management software’s

Mode of Application:

Interested applicants may submit applications and cv to [email protected] by close of day Friday 1st March, 2024. The subject of the mail should be the role being applied for.

Location: Accra Ghana.

Employment Type: Full Time.

Salary Range: Attractive.