Content Leader/Social Media Marketing Coordinator/Website Designer At Mission Africa Institute Of Technology

Responsibilities

• A social media coordinator maintains a company’s social media presence. Their job duties are to research marketing trends, post content on relevant platforms, and encourage audience engagement.
• Content managers are tasked with building a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community’s growth, among other duties.
• Creates marketing and social media campaigns and strategies, content creation, and implementation schedules.
• Ensures brand consistency in marketing and social media messages, including advertising, product development, and brand management.
• Responsible for overseeing interactions with the public by implementing social media platforms’ content strategies.
• Monitor social media channels for industry trends. Interact with users and respond to social media messages, inquiries, and comments. Review analytics and create reports on key metrics. Assist in the development and management of social media marketing and influencer marketing strategy.
• As a content coordinator, your job duties typically include writing and editing various types of content, updating social media accounts, conducting market research, and monitoring and reporting on content updates and campaigns.
• Duties include analysing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.
• Engage with existing customers and reach new ones.
• Increase Brand Awareness
• Increase Inbound Traffic
• Increase Search Engine Rankings
• Increase Better Customer Satisfaction
• Improve Brand Loyalty
• Increase Cost-Effective

• Must be able to design websites, graphic design, and videos to create ads and amazing content and pages
• Must be highly organized and consistently effective in work, and if hired as Social Media Manager, must confidently see a positive, immediate return on investment in terms of social engagement, brand reputation, and more importantly, conversions.”
• Responsible for planning, Implementing, and monitoring the company’s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales
• Being successful as a social media manager starts with knowing the channels
• Know what your competitors are doing
• Set aggressive but realistic goals
• Use analytics effectively
• Learn the basics of graphic and video design.
• Must design websites, know  graphic design and video capturing and editing to create ads and amazing content and pages
• Brand Development
• Identify Target Customers
• Set Clear Objectives
• Visual Design and Web Development Strategy
• Solid Content Strategy
• Promotion Strategy
• Engagement Strategy
• Must stay along the Spintex Road Accra stretch due to high cost of transportation.