Shopper Marketing Manager At Unilever


Job Description


With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you CAN: drive shopper-based thought leadership to internal and external stakeholders. This includes the development and execution of Shopper Marketing plans that are category, channel, customer, or region based. The role will work closely with THE Marketing Team to drive shopper uptake.

What Will Your Main Responsibilities Be

Develop and Deploy Shopper Marketing Plans

  • Responsible for bringing on strong shopper input early in the funnel.
  • Acts as the voice of the shopper in the market deployment decisions.
  • Develop ‘best in class Shopper Facing Strategies – translating category marketing plans to shopper marketing plans to include including trade event plan, channel/shopper,
  • Jobs-to-be-done, budget need, promo guide, shopper activation plan.
  • Provide shopper perspective to brand development and lead execution of shopper-based plans that are rooted in shopper and consumer insights aligned to brand objectives.
  • Manages delivery of shopper benefits: promotion, pricing, assortment availability,
  • merchandising on and off shelf etc

Driver Shopper Mission & Objectives

  • Drive shopper objectives that deliver increase in Category growth opportunities.
  • Ensure Shopper Mission and Shopper/Channel understanding in all plans, activations, and innovations that deliver long-term consumer behaviour change, incremental sales and build brand equity.
  • Create and track trade plan of launches and re-launches through the key account team.
  • (incl. managing run-out, trade selling stories)
  • Responsible for excellent in store shopper activation and communication, drive
  • shopper insights into action
  • Present quantified and qualified shopper marketing opportunities that allows the business to make the right choices and trade-offs.
  • Ensure omni-channel launch plans are optimal for shopper advantage.

Drive CATMAN & Market Deployment Activities

  • Drive Input into the creation of the various category & channel’s blueprints based on the channel strategies to help unlock the growth across the channels, brands, and categories.
  • Manage CATMAN and range & shelf review projects with key customers.
  • Monitor and exploit opportunities in taking part/leading CATMAN projects with MT, Brands & Field Sales teams.
  • Set targets and monitor results of CATMAN projects.
  • Support CSP team with assortment recommendation in case of new product launches.
  • Keep up to date shelf layout for Unilever categories for all store formats and
  • category sizes in the channel/customer.
  • Manage corporate activity programs and events with CSP, MT & Field Sales teams.
  • Opportunities for value adding, experimenting, couponing.
  • Support the perfect store program and manage it together with sales force and CSP team.
  • Build general trade knowledge and shopper insight for key customers/channel.
  • Prepare analyses from available source of data (i.e. Nielsen scan track, scanning
  • database etc.) for major promotions
  • Propose actions to improve promo efficiency.
  • Support both CSP and CD Excellence teams to better understand category trends /
  • performance / competitors / shopper behaviour etc.
  • Track local shopper research with CMI and share actionable learnings with CSP team (initiate research if needed and justified).
  • Lead a rigorous and transparent post-evaluation analysis of specific activations, initiatives that guide the business on its success based on agreed KPIs.

What You Need To Succeed

Experiences & Qualifications

  • At least 5 years’ experience in Marketing, Direct Impact to Shopper based Role (Shopper Marketing, Sales, E-Commerce, Big Data or Psychology experience is considered a plus)

Skills

  • Category management Skills (CATMAN)
  • Shopper marketing Skills
  • Field sales Skills
  • Project/Innovations management
  • Understanding the Shopper toolkits
  • NRM
  • Stakeholder management
  • Design 4 Channels
  • Strong Business & Finance Acumen
  • Digital & Analytical Skills
  • People Management and Leadership Skills

Leadership

  • You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
  • As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
  • Critical SOL (Standards of Leadership) Behaviours
    • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
    • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
    • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
    • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
    • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Method of Application

Submit your CV and Application on Company Website : Click Here

Closing Date : 15th April, 2024

April 2024
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