Position : Sales / Marketing Manager – Accra
We are looking for Sales / Marketing Manager.Overall, responsible for driving sales and revenue growth through the development and execution of effective sales and marketing strategies across the businesses.
General Accountabilities:
Business growth and increased profitability
- Develop and implement business growth strategies to drive revenue growth and meet or exceed business targets.
- Improve revenue by identifying and outlining other business expansion opportunities that will drive and increase revenue growth.
- Embark on a customer expansion drive to ensure the onboarding of at least 5 clients per quarter from different industries to improve overall business profitability.
- Manage budgets and resources effectively to achieve business goals.
- Identify and pursue new business opportunities, including partnerships and collaborations.
Enhanced brand visibility
- Implement result-oriented marketing strategies aimed at improving brand visibility.
- Recommend and implement marketing campaigns and promotions to boost sales.
- Analyze market trends and customer needs to inform management decisions on pricing and service offerings.
- Manage the company’s online presence, including website, social media, and email campaigns
- Optimize digital marketing efforts to generate leads and drive conversions.
- Organize and participate in industry events, trade shows, and networking opportunities.
- Represent the company to build partnerships and explore new business opportunities.
Team Development and Management
- Develop the ideal team for success in the commercial department.
- Define realistic and achievable KPIs for each team member and track the performance of each team member’s KPIs to measure the success of these KPIs.
- Training and mentoring team members
- Complete annual performance reviews
Commercial
- Negotiating and reviewing contracts
- Recognizing business opportunities and putting together bids to win new business.
Reporting
- Provide reports to the Managing Director weekly on the performance of the sales and marketing team and the overall commercial strategy of the company.
Required profile for job ad : Sales / Marketing Manager – Accra
Skills and Qualification
- Strong management and organizational skills
- Negotiating
- Excellent knowledge of the industry
- Decisiveness
- Good numeracy skills
- Good attention to detail
- The ability to multi-task
- Excellent communication skills and people management
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, preferably in the freight and logistics industry.
- Strong understanding of logistics operations and supply chain management.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in digital marketing tools and analytics platforms.
- Ability to work under pressure and meet deadlines.
Job criteria for job ad : Sales / Marketing Manager – Accra
- Job category : Marketing, communication – Transport, logistics
- Industries : Airport and shipping services – Transport, logistics, postal services
- Employment type : Permanent contract
- Region : Greater Accra
- City : Accra
- Experience level : 2 to 5 years – 5 to 10 years – More than 10 years
- Educational level : High school – Technical school – College – HND – Bachelor – Master – Doctorate
- Spoken language : english > good level
- Number of Position(s) : 4
