Program Officer – Media Buying at Breakthrough ACTION

Breakthrough ACTION ignites collective action and encourages people to adopt healthier behaviors-from using modern contraceptive methods and sleeping under bed nets to being tested for HIV-by forging, testing, and scaling up new and hybrid approaches to social and behavior change (SBC).

  • Experience 5 years
  • Location Abuja


This position will develop the marketing strategy and plan for the project and oversee the buying of broadcast media airtime. S/He will closely work with BA-Nigeria’s media partners and broadcast monitors to ensure strict broadcast compliance on all media contents, especially Radio and Television spots.
Essential Duties and Responsibilities:

  • Development of media buying strategy, media plan budgeting and management of all the project’s media investments and relations including monitoring and verification of compliance before payment.
  • Deeply understand the target audience and demographics for each BA-N thematic area and develop the media campaigns in line with it.
  • Research best platforms, mediums, channels to reach the demographics and achieve strategic goals
  • Identify, negotiate, and purchase airtime from broadcasters in all BA-N states and ensure good return on investment (ROI)
  • Maintaining weekly and monthly monitoring report of all BA-N spots and programs in radio and TV stations in all BA states
  • Manage media monitoring processes including hiring of media monitoring agencies and independent monitors, training of media monitors, ensuring compliance process is well recorded
  • Work closely with the project finance and procurement team to manage vendor agreements and ensure timely payments to media partners.
  • Maintaining regular and ongoing communications with media and non-media partners, keeping them up to date on relevant broadcast developments and reflecting their feedback back to organization.
  • Generating relationship with new media partners and training of partners on BA-N processes for effective compliance.
  • Working with media team to negotiate for transmission/broadcast time for all BA-N programs.
  • Ensure productivity and cost share on all approved media plans and programs from the media teams.
  • Keeping good records of all BA-N media contents and their broadcast status.
  • Perform any other duties that may be assigned.

Supervisory Responsibilities: This position has direct supervisory responsibilities to two program assistants.

  • 5 years’ experience as a media strategist, coordinator, planner, or buyer
  • At least 1 year experience working with a media buying agency in any of the listed roles
  • A degree in Marketing, Advertising, Communications, or any equivalent experience
  • Experience managing brands for effective media compliance, with knowledge of the media monitoring landscape in Nigeria
  • Strong written, verbal and presentation communication skills
  • Demonstrated experience in negotiating, critical thinking, and problem-solving abilities
  • Ability to utilize media research and reporting resources
  • Technical proficiency in media systems and MS Excel, Word and PowerPoint

Method of Application

Interested and qualified candidates should forward PDF copies of their CVs to [email protected] by Monday, 7th November 2022. The subject of the email should be the job title and location e.g., ‘Program Officer – Media Buying, Abuja’.

Qualified female applicants are strongly encouraged to apply.

April 2024