Position : Marketing Manager – Accra
We are looking for a Marketing Manager.
Main Job Duties and Responsibilities
- Manage and coordinate all marketing, advertising and promotional staff and activities
- Conduct market research to determine market requirements for existing and future products
- Analysis of customer research, current market conditions and competitor information
- Develop and implement marketing plans and projects for new and existing products
- Expand and develop marketing platforms including social media platforms
- Manage the productivity of the marketing plans and projects
- Monitor, review and report on all marketing activity and results
- Determine and manage the marketing budget
- Deliver marketing activity within agreed budget
- Report on return on investment and key performance metrics
- Develop pricing strategy
- Create marketing presentations
- Liaise with media and advertising
- Collaborate with the sales function
- Monitor industry best practices
Required profile for job ad : Marketing Manager – Accra
Education and Experience
- Business or marketing-related degree or equivalent professional qualification
- Experience in all aspects of developing and managing marketing strategies
- Technical marketing skills
- Proven experience in customer and market research
- Relevant product and industry knowledge
- Digital marketing skills
- Experience with relevant software applications
Key Competencies
- Excellent written and verbal communication skills
- Collaborative skills
- Formal presentation skills
- Organization and planning
- Strategic and critical thinking skills
- Data analysis and management
- Problem analysis and problem-solving
- Team leadership
- Persuasiveness
- Adaptability
- Creativity
- Judgment and decision-making
Job criteria for job ad : Marketing Manager – Accra
- Job category : Marketing, communication
- Industries : Marketing, communication, media
- Employment type : Fixed-term contract
- Region : Greater Accra
- City : Accra
- Remote work : Hybrid
- Experience level : 5 to 10 years – More than 10 years
- Educational level : Bachelor – Master – Doctorate
- Spoken language : english > fluent
- Number of Position(s) : 1
- Team management : Yes
