We are seeking a Marketing and Media Specialist to join our dynamic team. This position involves planning, executing, and managing comprehensive digital, social media, and content initiatives for Marhaba Cars Auction and M1 Shipping. The role aims to enhance brand awareness, boost audience engagement, attract new customers, increase participation in auctions, and promote growth in vehicle shipping services. The candidate will work within a fast-paced environment to develop innovative marketing strategies and optimize online presence.
Missions:

• Design and implement targeted paid digital campaigns across platforms such as Google Ads, Meta Ads, and other relevant channels, focusing on vehicle auctions, shipping promotions, customer registration drives, and lead generation strategies.
• Continuously monitor and analyze campaign KPIs including Cost Per Click (CPC), Cost Per Lead (CPL), conversion rates, Return on Ad Spend (ROAS), and budget allocation, while optimizing audience segmentation, retargeting tactics, and landing pages for maximum performance.
• Develop and oversee the social media strategy, including content calendar management and active engagement across major platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube, ensuring consistent brand messaging and active community interaction.
• Create, schedule, and publish diverse content types including posts, reels, stories, videos, and campaign assets, while actively engaging with followers through comments and messages to foster community growth and customer relations.
• Produce original, compelling, and sales-oriented content that highlights vehicle features, auction experiences, shipping procedures, promotional offers, and behind-the-scenes footage to attract and retain audience interest.
• Develop short-form videos, engaging scripts, captivating captions, and hooks designed to increase reach, social engagement, and conversion rates from social media traffic.
• Track and analyze key metrics such as reach, engagement, follower growth, video views, lead generation, and campaign performance, preparing detailed weekly and monthly reports with actionable insights for continuous improvement.
• Stay updated on the latest digital advertising trends, social media platform algorithms, best practices, and competitors’ strategies to identify new growth opportunities and ensure innovative marketing approaches.