Position : Manager – Intellectual Assets and Thought Leadership – Accra
We are looking for a Manager – Intellectual Assets and Thought Leadership.
Job Summary
The Manager, Intellectual Assets and Thought Leadership is responsible for developing, managing, and elevating the organization’s intellectual capital. This role leads the creation, packaging, and dissemination of high quality insights, research, frameworks, and strategic content that position the organization as a credible industry authority. The position requires a balance of strategic thinking, editorial leadership, and hands-on content creation across digital platforms, webinars, podcasts, reports, and brand communication materials.
The ideal candidate is a structured thinker, strong writer, SEO-aware strategist, and execution-focused professional capable of independently managing the full content lifecycle, from ideation to optimization.
Responsibilities
- Content Strategy & Planning
- Develop and execute a comprehensive content strategy aligned with marketing and business goals.
- Build and manage a structured editorial calendar across platforms.
- Define content themes, messaging frameworks, and thought leadership direction.
- Align content initiatives with digital marketing funnels and audience journey stages.
- Continuously analyze performance metrics and optimize strategy accordingly.
- Intellectual Asset Development
- Create high-quality blogs, whitepapers, reports, newsletters, website content, and thought leadership articles.
- Develop branding materials including brochures, presentations, and corporate documentation.
- Produce authoritative, research-backed, and professionally structured content.
- Maintain a centralized repository of intellectual assets.
- Ensure consistency in tone, messaging, and brand positioning across all channels.
- Thought Leadership Strategy
- Develop and implement a thought leadership strategy aligned with organizational priorities.
- Identify key themes, industry trends, and emerging issues for content development.
- Position senior leaders and subject matter experts as recognized voices in the sector.
- Oversee publication calendars and distribution plans.
- Webinar & Podcast Content Support
- Prepare scripts, discussion briefs, research notes, decks, and supporting material for webinars and podcasts.
- Develop structured content outlines for guest speakers and internal leadership.
- Repurpose webinar and podcast content into multiple digital formats (blogs, clips, email summaries, social posts).
- SEO & Optimization
- Conduct keyword research and search intent analysis.
- Ensure all content is SEO-optimized (on-page structure, keyword integration, metadata, internal linking).
- Monitor organic performance and refine content for improved search visibility.
- Align content with search demand and competitive positioning.
- Multi-Format Content Repurposing
- Transform long-form content into short-form articles, video scripts, social carousels, email content, and summaries.
- Maximize content lifecycle value through strategic repackaging and distribution.
- Collaborate with the Social Media Manager for platform-specific content adaptation.
- AI & Productivity Integration
- Utilize AI tools to enhance research, ideation, structuring, and editing efficiency.
- Leverage AI for content optimization and performance enhancement.
- Continuously evaluate emerging tools and trends to improve content workflows.
- Brand & Marketing Alignment
- Ensure all content aligns with overall brand positioning and digital marketing strategy.
- Support broader marketing initiatives with structured content assets.
- Maintain messaging clarity, authority, and differentiation in the market.
Required profile for job ad : Manager – Intellectual Assets and Thought Leadership – Accra
Qualifications and Professional Development
- Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field.
- Certification in Content Marketing, SEO, or Digital Marketing is preferred.
- Demonstrated commitment to continuous learning in content strategy, SEO, and AI advancements.
- Familiarity with marketing automation and content management systems is an advantage.
Experience
- Minimum 3+ years of professional experience in content marketing and strategy.
- Proven experience developing whitepapers, reports, newsletters, and webinar/podcast materials.
- Experience independently planning and executing structured content calendars.
- Demonstrated ability to align content with digital marketing funnels and lead generation strategies.
- Hands-on experience with AI-based writing and optimization tools.
Strategic Skills
- Strong understanding of content funnel alignment and audience segmentation.
- Advanced SEO knowledge including keyword research, search intent mapping, and on-page optimization.
- Ability to translate complex ideas into clear, structured, and engaging content.
- Data-driven mindset with performance tracking and optimization capability.
- Strategic thinking combined with hands-on execution discipline.
Personal Attributes
- Self-driven, proactive, and target-oriented.
- Strong ownership mindset with high accountability.
- Structured, organized, and detail-oriented.
- Creative yet analytical thinker.
- Ability to work independently while collaborating cross-functionally.
- Strong communication and stakeholder management skills.
Job criteria for job ad : Manager – Intellectual Assets and Thought Leadership – Accra
- Job category : Marketing, communication
- Industries : Services other
- Employment type : Permanent contract
- Region : Greater Accra – International
- City : Accra
- Remote work : Yes
- Experience level : 2 to 5 years – 5 to 10 years – More than 10 years
- Educational level : Bachelor – Master – Doctorate
- Number of Position(s) : 1
- Salary expectations : GH₵ 4,000 – 6,000
- Team management : No
