Head of VAS At AT Ghana


Job Description


Job Summary

• The successful candidate will join our team as Head for Value Added Services in the Marketing Department.
• (S)He will report to the Director for Marketing Operations and will be responsible the growth of revenue and overall gross margins with competitive solutions, products and services that are of high quality and appealing to the market and will be as transparent as possible in doing this.
• The job holder will also serve as the bridge between the commercial function of the company and the third-party suppliers of solutions products and services.

Key Responsibilities

• Manage end-to-end product development and execution.
• Manage overall VAS portfolio and strategy.
• Manage end-to-end product development and execution.
• Increase penetration of Solutions products, SOS and Insurance
• Increase penetration of entertainment products, RBT, video and music content products
• Maintain updated & relevant music, content, apps & games as part of the entertainment products portfolio.
• Manage the 3rd party relations with content providers and ensure that offers are designed according to set criteria.
• Define transparent business rules & fixing-the-basic processes related to VAS products.
• Define checklists for VAS products to be executed on daily basis.
• Define clear business rules and system notifications for all VAS products.
• Manage 3rd party relations with content providers and ensure that offers are designed according to set criteria.
• Analyze revenues, traffic and users to understand and anticipate potential deviations and opportunities.
• Resolve customer impacting issues raised by customer operation unit if 3rd party providers are involved.

Manage Revenue KPIs

• Ensure achievement of specified YoY overall revenue growth and targets for VAS
• Ensure increase in ARPU by increasing the contribution of VAS to the general ARPU
• Initiate business cases, change request and marketing & consumer understanding briefs to improve KPIs of VAS
• Define pilots for all VAS initiative & messages, define anti-churn and targeted offers and well as optimizing frequency of messages.
• Ensure the achievement of VAS gross margin, by maintaining gross margin of VAS at or above a specified percentage.

Qualification Required & Experience

• University degree, preferably in engineering, marketing and/or business administration. MBA preferred.
• In-depth and thorough knowledge of products, strategic/analytic, and marketing concepts
• Negotiation skills.
• Strategic thinker
• Experience in project management.
• Superior interpersonal communication.
• Creative thinker with an open mind to learn and explore new areas and opportunities.
• Familiarity with technical systems
• Fluent in English.

Core Competencies

• Fostering Teamwork: As a team member, the ability and desire to work cooperatively with others on a team; as a team leader, the ability to demonstrate interest, skill, and success in getting groups to learn to work together.
• Attention to Communication: The ability to ensure that information is passed on to others who should be kept informed.
• Analytical Thinking: The ability to tackle a problem by using a logical, systematic, sequential approach.
• Forward Thinking: The ability to anticipate the implications and consequences of situations and take appropriate action to be prepared for possible contingencies.
• Strategic Thinking: The ability to analyse the organization’s competitive position by considering market and industry trends, existing and potential customers (internal and external), and strengths and weaknesses as compared to competitors.
• Technical Expertise: The ability to demonstrate depth of knowledge and skill in a technical area.
• Initiative: Identifying what needs to be done and doing it before being asked or before the situation requires it.
• Entrepreneurial Orientation: The ability to look for and seize profitable business opportunities; willingness to take calculated risks to achieve business goals.
• Results Orientation: The ability to focus on the desired result of one’s own or one’s unit’s work, setting challenging goals, focusing effort on the goals, and meeting or exceeding them.
• Flexibility: Openness to different and new ways of doing things; willingness to modify one’s preferred way of doing things.

Minimum Experience & Essential Knowledge

• Manage good relationships.
• Demonstrate good project management skills.

Location: Accra

Method of Application

Interested and qualified applicants should send their Applications & Curriculum Vitae to: [email protected]

Kindly indicate the role you are applying for in the email subject.

Closing Date: 19 March, 2024

Ready to be part of our dynamic and innovative team? At AirtelTigo, we enhance the value of our employees by providing long-term growth and opportunities in an ever-evolving work environment. Our values are at the core of what we do and represents who we are, Simplicity, Transparency and Relevance. Initiate your journey to be part of our world-class team and experience a rewarding career.

April 2024
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