Position : Digital Marketing Manager – Accra
We are seeking a highly skilled and creative Digital Marketing Manager to lead our online marketing efforts. This role is responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across multiple platforms to drive brand awareness, customer engagement, and lead generation. The ideal candidate is data-driven, strategic, and passionate about digital trends and technologies.
Key Responsibilities
- Develop and execute digital marketing strategies that align with business goals.
- Plan, manage, and optimize performance marketing campaigns (SEO, SEM, PPC, social media, email, and display advertising).
- Oversee content marketing efforts, including blog posts, videos, and infographics.
- Manage and optimize website performance, ensuring a seamless user experience and strong conversion rates.
- Analyze and report on key performance metrics, providing insights and recommendations for improvement.
- Lead A/B testing initiatives to improve marketing effectiveness.
- Develop and maintain a strong social media presence across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Collaborate with design, sales, and product teams to create compelling marketing materials.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Manage relationships with external agencies and vendors.
Required profile for job ad : Digital Marketing Manager – Accra
Qualifications & Skills
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in digital marketing or a related role.
- Proven expertise in SEO, SEM, Google Ads, social media marketing, and email marketing.
- Strong analytical skills and proficiency in tools like Google Analytics, Google Ads, and Meta Ads Manager.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo).
- Proficiency in content management systems (CMS) and basic HTML knowledge is a plus.
- Excellent written and verbal communication skills.
- Ability to multitask, prioritize, and work in a fast-paced environment.
- Creative mindset with a strong problem-solving ability.
Benefits
- Competitive salary and performance-based incentives.
- Health, dental, and vision insurance.
- Paid time off and flexible work arrangements.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
If you are a dynamic and results-driven digital marketer looking to make an impact, we’d love to hear from you! Apply now to join our team.
Job criteria for job ad : Digital Marketing Manager – Accra
- Job category : IT, new technologies – Marketing, communication
- Industries : Advice, audit, accounting – Banking, insurance, finance – Distribution, selling, wholesale – IT, software engineering, Internet – Marketing, communication, media
- Employment type : Permanent contract – Freelance – Part-time work
- Region : Greater Accra – International
- City : Accra
- Remote work : Yes
- Experience level : 5 to 10 years – More than 10 years
- Educational level : Bachelor
- Spoken language : english > good level
- Number of Position(s) : 25
- Salary expectations : > GH₵ 40,000
- Team management : Yes
