Digital and Social Media Consultant Gulf Area Office, Dubai, United Arab Emirates At UNICEF – United Nations Children’s Fund

Closing date: Monday, 20 March 2023

Digital and Social Media Consultant, Dubai, Gulf Area Office, 11.5 months

Job no: 559993

Position type: Consultant

Location: Gulf Area Office (GAO), Saudi Arabia, Utd.Arab.Emir., Kuwait Division/Equivalent: Amman(MENA)

School/Unit: Saudi Arabia

Department/Office: Dubai, Gulf Area

Categories: Communication

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a fair chance

Digital media, especially social platforms, are changing the ways people interact, giving rise to new and diverse audiences and empowering civil society in ways that have profound implications for UNICEF’s work – and for how communication and public advocacy are used to support that work. To drive change for children, UNICEF Gulf Area Office is growing its digital and social media capacity to target, reach and engage meaningfully with audiences across multiple digital platforms.

The Digital and Social Media Consultant will have the proven professional skills to advise and implement strategies and workplans for UNICEF Gulf digital communications channels, create engaging and innovative content for all channels, will be up to date and passionate about the latest technologies, techniques and industry best practices, and will be able to apply them to reach a broad range of audiences.

This assignment is a unique and exciting opportunity to help drive the digital presence of a world-renowned brand in a dynamic region and will ensure UNICEF Gulf continues to increase digital reach, engagement and participation of audiences on priority issues related to children’s rights worldwide.

Under the supervision of the Advocacy and Communication Manager, the consultant will:

  •  Strategize and implement clearly articulated plans to expand UNICEF’s voice, reach and engagement in the Gulf area across all social and digital channels in line with UNICEFs digital objectives
  •  Ensure UNICEF Gulf uses industry best practice (global and local) to engage followers in a dynamic, interactive and meaningful way.
  •  Advise, develop and implement individual fundraising campaigns in close coordination with internal and external partners to maximize financial returns on investments.
  •  Identify opportunities for collaborations with regional and global influencers, develop engagement plans and foster collaborative working partnerships.
  •  Ensuring brand consistency through all public facing products by applying UNICEF branding guidelines to creative graphic designs.

How can you make a difference?

  •  Maintain a digital plan/s for the Office which will integrate the different digital platforms with a view to bolster brand positioning, fundraising objectives and advocacy goals in priority issues targeting different audiences.
  •  Implement a content editorial calendar to manage content and plan specific, timely campaigns.
  •  Continuously research, create and manage relevant, high-quality, and creative and engaging content on key issues for the different digital platforms – this may include travel within the UAE and to other Gulf countries as required. Further, the consultant will turn technical content into general public and social media-friendly language to increase engagement from various sets of audiences. The content must be reviewed/approved by relevant sections and Communication staff.
  •  Develop customized, graphic designs, including data visualizations and other infographics, for social media, UNICEF website, and other information products
  •  Monitor, listen and respond to followers in a dynamic and interactive way while cultivating meaningful engagement.
  •  Adapt UNICEF global content to the make relevant and suitable for the Gulf context
  •  Media buying: Design, create and manage promotions and social ad campaigns, including media buying plans for social media as required.
  •  Take the initiative to regularly update online platform designs.
  •  Measure and analyse the impact of online platforms and social networks and make monthly (or more often if needed) reports.
  •  Monitor trends in social media tools and tactics, applications, audiences, emerging trends and strategy especially in the Gulf area. Assess and report risks and threats to appropriate management.
  •  Identify, develop and expand a community of key digital influencers and digitally active stakeholders who can help us in our digital outreach efforts.
  •  Keep track of initiatives by relevant organizations and agencies that may be relevant to our work.
  •  Provide general assistance to the Communications Section including managing and working with relevant suppliers
  •  Provide technical advice and capacity building to partners and UNICEF staff as required




Schedule of payment

  •  Advise and support the design and development of creative assets for Ramadan IG campaign and other planned Ramadan fundraising activations in close collaboration with the Partnerships and Resource Mobilization PRM) team
  •  Develop assets in support of programme activities, including for Emirati Children’s Day.
  •  Create a content schedule covering GAO’s activities and regularly updates social media feeds

1 month

By 30 Apr 2023


  •  Work closely with PRM team to grow a network of celebrities and influencers with targets to increase IG revenue over the second half of the year.
  •  Develop and publish content covering fundraising and programme activations, including the launch of a National Framework on Child Online Safety in Saudi Arabia.
  •  Support with reporting and lessons learnt exercise from Ramadan
  •  Support with digital engagement for the Gulf Sub-regional conference on Child Protection systems.

1 month

By 31 May 2023


  •  Finalize digital communications plans for the youth workstream under UNICEF’s COP28 plans in collaboration with HQ youth engagement unit and other relevant internal and external entities.
  •  Facilitate plans for a field visit to a programme country by two Gulf influencers.

1 month

By 30 Jun 2023


  •  Develop and schedule implementation of GAO’s plans for World Breastfeeding Week (1-7 August) with relevant colleagues and national partners in Saudi Arabia and Kuwait.

1 month

By 31 Jul 2023


  •  Advise and design UNICEF’s digital communications plan for COP28 in the UAE, working closely with regional office and HQ colleagues.
  •  Develop narratives and social media plans around the appointment of new UNICEF National Ambassadors.

1 month

By 31 Aug 2023


  •  Support the development of the back-to-school digital fundraising campaign and ensure the reporting of its results.
  •  Develop a mini social media activation marking KSA National Day, recognizing UNICEF key partners in the kingdom.

1 month

By 30 Sep 2023


  •  Work with the programme team on the design and implementation of the World Mental Health Day campaign, in partnership with the national stakeholders and in liaison with the global teams involved.
  •  Mark the International Day of the Girl Child across multiple social media channels, while aligning with the global communication theme.

1 month

By 31 Oct 2023


  •  Advise and support the planning of World Children’s Day celebrations in Riyadh, Saudi Arabia, in close collaboration with national partners.
  •  Finalize UNICEF’s pre-COP28 content planner and implement an engagement strategy to maximize the visibility of children-related issues as part pf the climate agenda.

1 month

By 30 Nov 2023


  •  Ensure quality coverage of UNICE’s participation at COP28, with focus on senior-level delegates and youth advocates activities.
  •  Advise and develop a comprehensive plan to partner with celebrities and influencers around and end-of-year IG campaign in Gulf markets, in close collaboration with relevant HQ sections.
  •  Prepare a social media activation marking UAE national day, while thanking the key partners for a fruitful 2023.

1 month

By 31 Dec 2023


  •  Prepare a comprehensive of the successes, gaps and lessons learnt from GAO’s digital communications in 2023.
  •  Provide a year in review for GAO’s social media presence with key performance indicators.

1 month

By 31 Jan 2024


  •  Put together a comprehensive plan for Safer Internet Day, engaging influencers and directly liaising with the relevant teams in HQ.
  •  Develop plans and content assets for UNICEF advocacy during the Saudi Founding Day and Kuwait National Day on different social media platforms.

1 month

By 28 Feb 2024



As part of the financial offer, the consultant will include a budget line covering own flights, accommodation, meals and miscellaneous for three missions as follows:

  •  Cairo, Egypt, date TBC: to participate in a team retreat and advise with digital communication integration across GAO’s workplans.
  •  Geneva, Switzerland, dates TBC: to take part in a co-creation workshop with colleagues from Private Fundraising and Partnerships division.
  •  Riyadh, the Kingdom of Saudi Arabia, November 2023: to lead the implementation of digital communications at World Children’s Day celebrations.

Work relationships

Based within the UNICEF Gulf Area Office in Dubai the consultant will report into the Communication Manager, and will work closely with the Communication Specialist, Partnerships & Resource Mobilization team and the Programme team. As required, the consultant will also work in coordination, communication personnel in the MENA Regional Office, HQ, other UNICEF Offices, and also external partners with relation to social and digital media

To qualify as an advocate for every child you will have…

  •  Academic qualifications and required level of education; Bachelor’s Degree in Digital Media, Communication, Marketing, Public Relations, Advertising, Journalism, creative writing or related fields.
  •  At least two -three years of extensive experience running social-media platforms to achieve organizational goals and objectives for a brand, business or relevant organization (including NGOs)
  •  Displays in-depth knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, etc.), their respective participants and how each platform can be deployed in different scenarios.
  •  Proficient in content strategy, development and editing.
  •  Proven knowledge and experience of producing and planning content for social media channels to reach and engage broad audiences
  •  Must demonstrate excellent writing skills especially for digital platforms.
  •  Proficiency in graphic design, infographics and photo editing. Proficiency in video editing is a highly-valuable asset.
  •  Maintains a working knowledge of SEO, Google Analytics, social media analytical tools and management platforms like Hootsuite, etc.
  •  Displays ability to effectively communicate information and ideas in both written and verbal format.
  •  High ethical standards and understanding of sensitivities relating to children is highly desirable.
  •  Both a team player and an individual contributor.
  •  Fluency in English and Arabic (written and oral) is required.

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

Advertised: Mar 06 2023 Arabian Standard Time Application close: Mar 20 2023 Arabian Standard Time

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  •  Closes Mar 20 2023Digital and Social Media Consultant, Dubai, Gulf Area Office, 11.5 months in various locations

    We are seeking an exceptional Digital and Social Media Consultant to help spearhead UNICEF Gulf’s continued growth on social media, and reach the bold targets set by the organization


May 2024