Copywriter (WordPress, MixPanel, Hotjar, GA4 & SEO) At WPMU DEV

• You might be perfect for this role.
• We’re looking for an experienced and WordPress-savvy copywriter to help sell our products (and keep existing customers happy!) through persuasive and engaging copy.
• You’ll be writing for one of the biggest brands in WordPress. All of our email lists combined total more than 1 million subscribers, and our social audiences total 100K+.
• It’s also important you have sufficient WordPress/web development knowledge.
• You don’t need to be a coding superstar, but you’ll need to know your way around WP and the types of products we offer.
• If you don’t, you will struggle with this role…
• This will either scare you or excite you… if it’s the latter, keep reading! 😉
• You’ll also have the luxury of writing about the amazing tools and plugins that make up our all-in-one WordPress platform.
• Our products cover everything from site management tools and hosting to WordPress plugins and client billing tools.
• So don’t expect any day to be the same; you’ll always be writing about something new.

Responsibilities

• Landing page and website copy for new and existing products
• Email copy for announcements, sales, onboarding, and autoresponder sequences
•  UX/UI copy for our plugins and WordPress platform
• Advertising copy for emails, social media and search campaigns
• WordPress.org copy for all of our plugin landing pages there
• Regular copy updates across all of our existing content
• Produce this content accurately, effectively, and efficiently, in a tone that best represents the company and in a manner that best aligns with the company’s business objectives (engagement, conversions, etc)
• Critically review existing sales copy across the site and our channels, present improvements, and work on new and ongoing projects communicating with new and existing customers
• Base content decisions on metrics and data; actively adapt and revise new work in line with these; and be prepared to give and receive constructively critical feedback
• Work remotely with a team of writers, designers and developers; report to the Head of Content; and engage with the entire company

Essential attributes and experience required:

•  Experience copywriting for a brand or service.
•  2+ years experience in a copywriting-related role.
•  Experience writing about WordPress/software/tech.
•  Fluent English level with impeccable writing skills (grammar, syntax, spelling, punctuation, etc.).
• Extensive WordPress knowledge
•  Proven ability to research and write about technical topics independently.
•  Solid experience with analytics tools (GA4, Mixpanel, Hotjar, etc.)
•  Deep understanding of SEO, E-A-T & A/B tests, email open rates & click rates, industry standards & best practices.

Whether you gained these skills academically or are self-taught – we would love to hear from you.

Job benefits

Why Join us?

Growth-oriented culture.

• Excellent compensation with competitive benefits and rejuvenation time-off.
•  Flexible work environment.
• Training, tools, and support will be provided to help you to perform your job.
• Limitless learning opportunities by working with cutting-edge tech stacks and a diverse, talented team.
• 28 days of paid leave per annum (up to 35 days).
• Opportunities for paid travel to attend WordCamps and other industry conferences.
• Long service leaves (3 months off paid) after you’ve been with us for 10 years.
• Annual bonus based on company growth targets
• Technology budget that can help you upgrade the tools you use for your job; the longer you serve, the higher the budget.
•  General expenses budget yearly that can be used to help you become more productive; the longer you work, the more you get.

What should i do now?

• 
Before we can feel confident you can persuade our audience, you first have to persuade…Us!
• So your first task is simple, write a copywriting sales letter (around 300-500 words), selling us why you are the right person for this position.
• Write this as you would any other piece of persuasive content, and show us you have REAL copywriting chops.
• Also, send us a copy of your CV, along with a description of your experience in writing killer copy and links to examples of your work.
• Last but not least, rate your WordPress knowledge on a scale of 1 to 10.
• Note: we are unable to consider applications that fail to demonstrate a high level of written communication and a proven track record.

HIRING PROCESS

Our hiring process includes the above mentioned task and a 2nd writing task, and if successful an interview with our management team. If a candidate successfully passes the interview stage, they will be offered a paid employment trial of 4-6 weeks before being offered a more permanent role.

Good luck!

Applications must include the completed task sheet to be assessed.