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- Company: URBSgroups
- Location: Ghana
- State: Jobs in Accra
- Job type: Full-Time
- Job category: Advertising/Media Jobs in Ghana
Job Description
Summary:
We are seeking a talented and creative Content Creator / Copywriter to join our Creative team. The ideal candidate will have a passion for crafting engaging and persuasive content that resonates with our target audience. If you are a wordsmith with a keen eye for detail and the ability to translate ideas into compelling narratives, we want to hear from you!
Responsibilities:
- Content Creation: Develop high-quality, original, and creative content for various marketing channels, including but not limited to website, blog posts, social media, email campaigns, and print materials.
- Copywriting: Write clear, concise, and persuasive copy that drives brand awareness, engages our audience, and supports our marketing goals.
- Research: Conduct research to understand industry trends, target audience needs, and competitor content to ensure our messaging is relevant and competitive.
- Content Planning: Collaborate with the marketing team to develop content strategies and editorial calendars to align with marketing objectives.
- Editing and Proofreading: Review and edit content for accuracy, clarity, grammar, and style, ensuring it adheres to brand guidelines.
- SEO Optimization: Optimize content for search engines (SEO) to increase visibility and organic traffic.
- Social Media: Create engaging social media content that reflects our brand voice and encourages audience interaction.
- Collaboration: Work closely with designers, marketers, and other team members to develop content that complements visual elements and marketing campaigns.
- Feedback Integration: Actively seek and incorporate feedback from team members and stakeholders to continuously improve content quality.
Qualifications:
- Bachelor’s degree in English, Journalism, Marketing, or related field (or equivalent experience).
- 3-5 years of working experience
- Proven experience as a content creator, copywriter, or similar role.
- Exceptional writing and editing skills with a portfolio of published work.
- Strong understanding of digital marketing principles and SEO best practices.
- Proficiency in using content management systems (e.g., WordPress) and familiarity with marketing tools (e.g., HubSpot, Hootsuite).
- Creative thinker with the ability to generate fresh ideas and concepts.
- Strong organizational skills and the ability to meet deadlines.
- Excellent communication and collaboration skills.
- Detail-oriented and committed to delivering high-quality work.
- Females are encouraged to apply.
If you are passionate about storytelling, have a knack for crafting compelling content, and want to be part of a dynamic team, please submit your resume and a portfolio of your work.