Position : Communication and Marketing Manager – Accra
We’re looking for a Communication and Marketing Manager.
The Communication and Marketing Manager is responsible for developing and implementing the organisation’s communication and marketing strategies to strengthen brand visibility, attract and retain customers, increase revenue, and maintain a positive corporate image.
The role combines strategic marketing, corporate communication, digital marketing, public relations, content development, stakeholder engagement, and brand management.
Key Responsibilities:
1. Marketing Strategy and Planning
- Develop and implement comprehensive marketing and communication strategies aligned with organisational objectives.
- Conduct market research to identify customer needs, market trends, competitors, and business opportunities.
- Develop annual and quarterly marketing plans, campaigns, and budgets.
- Monitor marketing performance and recommend improvements.
- Identify new markets, customer segments, and promotional opportunities.
2. Brand Management
- Develop and maintain a strong and consistent corporate brand.
- Ensure all marketing materials and communications comply with approved brand standards.
- Protect and enhance the organisation’s reputation and public image.
- Coordinate the development of brochures, presentations, advertisements, newsletters, promotional materials, and other brand assets.
3. Digital Marketing and Social Media
- Develop and manage the organisation’s digital marketing strategy.
- Manage social media platforms, including content planning, publishing, engagement, and monitoring.
- Develop engaging content for websites, social media, email campaigns, and other digital channels.
- Monitor website and social media analytics and prepare performance reports.
- Implement digital advertising and search engine marketing campaigns where appropriate.
- Stay updated on emerging digital marketing tools, technologies, and trends.
4. Corporate Communication
- Develop internal and external communication plans.
- Prepare corporate announcements, press releases, newsletters, speeches, presentations, and other communication materials.
- Ensure consistent and professional communication with employees, customers, partners, suppliers, regulators, and other stakeholders.
- Coordinate internal communication initiatives to improve employee awareness and engagement.
- Manage communication during organisational events, campaigns, and important announcements.
5. Public Relations and Media
- Build and maintain positive relationships with media organisations, journalists, influencers, and other relevant stakeholders.
- Coordinate media interviews, press conferences, publicity events, and public announcements.
- Monitor media coverage and public perception of the organisation.
- Respond appropriately to reputational and communication issues.
- Develop public relations campaigns to strengthen brand awareness.
6. Campaign and Event Management
- Plan and coordinate marketing campaigns, exhibitions, conferences, product launches, promotions, and corporate events.
- Develop campaign objectives, budgets, timelines, and performance indicators.
- Coordinate with internal teams, agencies, suppliers, and external partners.
- Evaluate campaign effectiveness and prepare post-campaign reports.
7. Content Development
- Oversee the creation of high-quality written, visual, and multimedia content.
- Develop marketing copy for advertisements, websites, brochures, social media, newsletters, and promotional campaigns.
- Coordinate photography, video production, graphic design, and other creative services.
- Ensure all published content is accurate, professional, engaging, and consistent with the brand.
8. Customer and Stakeholder Engagement
- Develop initiatives that strengthen customer relationships and brand loyalty.
- Monitor customer feedback and identify opportunities for improving customer experience.
- Coordinate customer surveys and market research.
- Maintain positive relationships with key stakeholders and business partners.
9. Budget and Resource Management
- Prepare and manage the marketing and communications budget.
- Monitor expenditure and ensure marketing activities provide value for money.
- Negotiate with marketing agencies, media companies, suppliers, and service providers.
- Ensure appropriate allocation of marketing resources.
10. Team Management
- Lead, supervise, and develop marketing and communications staff.
- Set performance objectives and conduct regular performance reviews.
- Provide coaching and guidance to team members.
- Build a creative, collaborative, and results-oriented marketing team.
Required profile for job ad : Communication and Marketing Manager – Accra
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, Media Studies, or a related field.
- A postgraduate qualification or professional certification in Marketing, Communications, or Public Relations is an added advantage.
- Professional membership of a recognised marketing or communications body is advantageous.
Required Experience:
- At least 5 years of relevant experience in marketing, communications, public relations, brand management, or a related field.
- Proven experience developing and implementing marketing strategies.
- Experience managing digital marketing and social media platforms.
- Experience in corporate communication, public relations, and stakeholder engagement.
- Experience managing marketing budgets, campaigns, events, and external service providers.
- Previous supervisory or managerial experience is preferred.
Key Skills and Competencies:
- Excellent written and verbal communication skills.
- Strong marketing and strategic planning skills.
- Digital marketing and social media expertise.
- Public relations and media management skills.
- Strong content creation and storytelling abilities.
- Excellent presentation and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Project and event management skills.
- Budget management skills.
- Leadership and team-management abilities.
- Creativity and innovation.
- Ability to work under pressure and meet deadlines.
- Strong business and commercial awareness.
- High level of professionalism and confidentiality.
Job criteria for job ad : Communication and Marketing Manager – Accra
- Job category : Management – Marketing, communication – Sales
- Industries : Banking, insurance, finance – Distribution, selling, wholesale – Education, training – Marketing, communication, media – Transport, logistics, postal services
- Employment type : Permanent contract – Freelance – Part-time work
- Region : Ashanti – Brong Ahafo – Central – Eastern – Greater Accra – Northern – Upper East – Upper West – Volta – Western – International
- City : Accra
- Remote work : Yes
- Experience level : 5 to 10 years – More than 10 years
- Educational level : Bachelor – Master – Doctorate
- Spoken language : english > good level
- Number of Position(s) : 50
- Salary expectations : > GH₵ 40,000
- Team management : Yes
