Position : Commercial Director – Accra
We are looking for a Commercial Director.
Responsibilities:
Strategic Leadership
- Develop and implement the overall commercial strategy for the company, including sales, marketing, and distribution channels.
- Identify market opportunities and work with the CEO to expand the company’s presence in new and existing markets.
Franchise Development and Management
- Lead the development of a sustainable franchise model for distribution via mobile food carts.
- Oversee the recruitment, training, and support of franchisees to ensure consistent operational quality and brand standards.
- Build strong relationships with franchisees, providing ongoing support and guidance to ensure franchisee success.
Sales and Marketing Management
- Drive sales initiatives and market penetration strategies, ensuring a strong brand presence in key territories.
- Lead the development of marketing campaigns, promotional activities, and customer engagement strategies to increase sales and brand awareness.
- Manage the development of sales materials, online content, and other resources to support sales efforts
Financial Management
- Develop sales forecasts and budgets for the commercial division
- Monitor sales performance and profitability, ensuring that financial targets are met
- Analyze data and KPIs to continuously improve sales and marketing effectiveness, adjusting strategies as needed.
Customer Relationship Management
- Ensure a high level of customer satisfaction through effective communication and service delivery
- Identify and address customer needs, feedback, and issues to improve product offerings and overall customer experience.
Distribution Network Management
- Build and manage a robust distribution network for mobile food carts, ensuring smooth operations and product supply.
- Work with logistics teams to manage inventory, supply chain,and distribution channels efficiently.
Team Leadership and Development
- Lead, mentor, and develop a high-performing commercial team across sales, marketing, and franchise operations.
- Foster a culture of teamwork, accountability, and continuous improvement.
Required profile for job ad : Commercial Director – Accra
Qualifications and Requirements:
- Must have a bachelor’s degree in Business, Marketing, or a related field (MBA is a plus).
- Must have at least 8 years of experience in commercial leadership roles, with a proven track record in sales, marketing, or business development.
- Experience in franchise management or managing distribution networks is highly desirable.
- Strong financial acumen, with experience in budgeting, forecasting, and profitability analysis.
- Exceptional communication and negotiation skills, with the ability to influence and collaborate effectively with internal teams, external stakeholders, and franchisees.
- A deep understanding of the Ghanaian food and beverage market, particularly the street food and quick- service sectors.
Job criteria for job ad : Commercial Director – Accra
- Job category : Purchases
- Industries : Services other
- Employment type : Permanent contract
- Region : Greater Accra
- City : Accra
- Remote work : No
- Experience level : 5 to 10 years – More than 10 years
- Educational level : Bachelor – Master
- Number of Position(s) : 1
- Team management : Yes
