Job Summary
Company: Chartered Institute of Bankers – Ghana
Category: Uncategorized
Location: East Legon – Accra
Job status: Full-Time
Salary: GH
Education: N/A
Experience: N/A
Job expires: 04 Dec-2025
Job Purpose:
• The Head of Marketing, Member Experience & Growth is responsible for driving CIB Ghana’s strategic objectives through innovative marketing, exceptional member experience, and sustainable membership growth.
• This role leads initiatives to expand and retain membership—including students, members, fellows, and other stakeholders—while enhancing brand visibility, digital presence, and stakeholder engagement.
• The position oversees strategic partnerships, media relations, and flagship programmes such as Bankers’ Week, CPD initiatives, and the Banking Academy.
Key Responsibilities
Strategic Marketing & Growth:
• Develop and execute integrated marketing, enrolment, and growth strategies aligned with CIB Ghana’s strategic plan.
• Implement digital marketing campaigns to boost visibility and engagement.
Membership Development:
• Drive student and professional enrolment through targeted outreach to tertiary institutions and banks.
• Enhance membership retention and engagement through innovative programmes and events.
Branding & Visibility:
• Design impactful branding strategies to strengthen CIB Ghana’s market presence.
• Organize thought leadership events, webinars, and student fairs.
Stakeholder Engagement:
• Build and maintain strong relationships with members, fellows, students, and external partners.
• Manage MOUs with tertiary institutions to support student enrolment.
Member Experience:
• Lead initiatives to improve member satisfaction and involvement in Institute activities.
• Oversee events such as Bankers’ Week and Member Connect.
Programme Oversight:
• Collaborate on CPD programme design and delivery.
• Manage Banking Academy operations and partnerships.
Media Relations:
• Implement media strategies to enhance positive coverage and brand reputation.
Qualification Required & Experience
• Chartered Banker (preferred)
• Bachelor’s degree in marketing or related discipline
• Master’s degree or equivalent professional qualification in business or marketing.
Experience
• Proven track record in marketing, business development, and membership growth with a minimum of Eight (8) years’ work experience.
• Strong understanding of the banking sector and media landscape.
• Experience in stakeholder engagement and strategic partnerships.
Skills
• Strategic marketing and digital expertise
• Project management and analytical skills
• Excellent communication and interpersonal abilities
• Leadership and team management capability
Behavioural Competencies
• Integrity, Professionalism, Accountability
• Customer-centricity and Service Excellence
• Innovation and Continuous Improvement
Location: East Legon
How To Apply For The Job
Interested applicants are invited to submit their application letter and Curriculum Vitae via email to:
Please indicate the position applied for in the subject line of your email.
Closing Date: 04 December, 2025
Only shortlisted candidates will be contacted for further engagement.
