Position : Digital Marketing Manager – Accra
We are looking for an experienced Digital Marketing Manager to lead our digital marketing strategy, drive online growth, and enhance brand presence across all digital channels. The ideal candidate will combine creativity with data-driven decision-making to deliver measurable results and lead a team of digital marketing professionals.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve business goals.
- Lead, mentor, and manage a team of digital marketing specialists.
- Oversee social media, SEO/SEM, email marketing, content marketing, and paid advertising campaigns.
- Analyze campaign performance using analytics tools and provide actionable insights to improve ROI.
- Collaborate with sales, product, and creative teams to ensure cohesive messaging and campaigns.
- Stay updated with the latest trends and best practices in digital marketing and technology.
- Manage digital marketing budgets and allocate resources efficiently across campaigns.
- Identify opportunities to enhance online presence, engagement, and conversions.
Required profile for job ad : Digital Marketing Manager – Accra
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 5–10 years of experience in digital marketing with at least 2–4 years in a managerial role.
- Strong knowledge of SEO, SEM, social media advertising, email marketing, and analytics tools (Google Analytics, Ads Manager, etc.).
- Excellent leadership, communication, and project management skills.
- Proven track record of creating and executing successful digital marketing campaigns.
- Creative thinker with strong analytical skills.
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Mailchimp).
- Knowledge of content management systems (CMS) and basic graphic design tools.
- Ability to interpret data to make strategic decisions.
Benefits:
- Competitive salary with performance-based incentives.
- Professional development and training opportunities.
- Flexible working hours or hybrid work arrangements (if applicable).
Job criteria for job ad : Digital Marketing Manager – Accra
- Job category : IT, new technologies – Marketing, communication – Sales
- Industries : Advice, audit, accounting – Banking, insurance, finance – Distribution, selling, wholesale – IT, software engineering, Internet – Marketing, communication, media
- Employment type : Permanent contract – Freelance – Part-time work
- Region : Greater Accra – International
- City : Accra
- Remote work : Yes
- Experience level : 5 to 10 years – More than 10 years
- Educational level : Bachelor – Master
- Spoken language : english > good level
- Number of Position(s) : 7
- Salary expectations : > GH₵ 40,000
- Team management : Yes
