Position : FMCG Sales Representative (Distributor & Retail Channel Development) – Greater Accra
We are looking for a FMCG Sales Representative (Distributor & Retail Channel Development) – Calbank, Graphic Road.
Responsibilities :
1. Distributor Development & Relationship Management
- Responsible for developing and onboarding medium to large-scale FMCG distributors within assigned regions;
- Track distributor sales performance to ensure timely product delivery and market penetration targets;
- Organize promotional campaigns, provide marketing materials, and conduct policy or product training regularly.
2. Retail Store Visits & Sales Activation
- Regularly visit small retail shops, convenience stores, and roadside vendors to ensure product visibility and activation;
- Assist in shelf arrangement, stock replenishment, POP display setup, and gather market feedback from storeowners.
3. Sales Target Achievement
- Based on company targets, formulate and execute personal customer visit plans;
- Submit weekly reports and regularly update on sales figures and local market dynamics.
4. Market Intelligence & Feedback
- Monitor competitor pricing, promotions, channel presence, and customer preferences;
- Share insights with the marketing team and provide improvement suggestions to enhance sales performance.
Required profile for job ad : FMCG Sales Representative (Distributor & Retail Channel Development) – Greater Accra
Education:
- Minimum of a college diploma (HND or above); majors in marketing, business administration, or economics preferred (If no working experience).
Work Experience:
- Preferably 1+ years of experience in FMCG or daily-use product sales (e.g., beverages);
- Applicants without experience but with strong communication and learning abilities will also be considered.
Language & Communication:
- Must have fluent English communication skills, both verbal and written (for client meetings and email correspondence);
- Knowledge of local languages such as Twi, Ga, or Ewe is a strong advantage, especially for outreach in suburban/rural areas.
Other Qualities:
- Outgoing personality, strong interpersonal skills, and stress resilience;
- Willingness to travel and work in the field; strong team spirit;
- Basic computer literacy (Word and Excel).
Job criteria for job ad : FMCG Sales Representative (Distributor & Retail Channel Development) – Greater Accra
- Job category : Sales
- Industries : Distribution, selling, wholesale
- Employment type : Fixed-term contract
- Region : Greater Accra
- City : Greater Accra
- Remote work : No
- Experience level : No experience – Less than 2 years – 2 to 5 years
- Educational level : High school – Technical school – College – HND – Bachelor
- Spoken language : english > fluent
- Number of Position(s) : 10
- Salary expectations : GH₵ 3,000 – 4,000
- Team management : No
