Position : Field and Digital Marketer – Accra
We are looking for a Field and Digital Marketer.
Responsibilities :
- Develop marketing strategies that align with the organisation’s goals
- Conduct market research and analyse trends to identify new opportunities and improve campaign performance
- Build and maintain relationships with key stakeholders, partners and customers
- Manage and execute campaigns across various digital channels, including email, social media, search engines and display advertising
- Measure and report on the performance of digital marketing campaigns and assess against goals (ROI and KPIs)
- Collaborate with cross-functional teams, including creative, content and web development, to produce engaging content and optimise user experience
- Develop robust knowledge of all product lines/services
- Organise and execute events, trade shows and product demonstrations
- Stay up-to-date with emerging digital marketing trends and technologies
- Plan and complete field marketing campaigns after conducting preliminary research
- Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
Required profile for job ad : Field and Digital Marketer – Accra
- Bachelor’s degree in Marketing, Communications, or related field
- Minimum of 3-5 years of experience in digital marketing or the marketing industry
- Proven track record of success in driving business growth through marketing initiatives
- Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing and display advertising
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving skills
- Strong organisational and time management skills
- Proficiency in marketing automation tools
- Strong project management skills
- Excellent knowledge of market dynamics and industry trends
Job criteria for job ad : Field and Digital Marketer – Accra
- Job category : Marketing, communication – Sales
- Industries : Consumer goods
- Employment type : Permanent contract
- Region : Greater Accra
- City : Accra
- Remote work : No
- Experience level : 2 to 5 years
- Educational level : Bachelor
- Spoken language : english > fluent
- Number of Position(s) : 1
- Team management : Yes



